Tuesday, 27 October 2015

How to Devise a Social Media Marketing Strategy?

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According to a survey report, 92% of marketers claimed that social media marketing is significant for their business and 80% indicated that their efforts have provided fruitful results in terms of increased traffic. If your business has not integrated the social media marketing strategy to your promotional campaign yet, then it is time to seek the guidance of a leading social media marketing firm. But before you start the research, it is essential to have a sound understanding about the marketing strategy. Below listed are a few elements that you need to consider when devising a social media marketing strategy.

Social media networks have become an integral part of day to day lives. Over 70% of adults use some form of social media to stay connected. Companies, regardless of their size and niche are using diverse forms of internet marketing methods. Facebook, Twitter, Instagram and Pinterest advertising are some of the highly sought after options. Rising popularity of social media channels have contributed to the introduction of new digital marketing strategies. Wide reach, cost efficiency, higher returns of investment and access to a global platform are some of the key benefits of social media marketing. However, it is important to make sure that you are devising and implementing the plan correctly. That is why relying on the professional services of a leading social media influencer agency is highly recommended. Let us check out the main benefits of hiring a social media influencer or digital marketing agency to work with your business.

Identify your business goals and marketing objectives. You can't implement a marketing campaign without knowing what you are working towards. Look at your firm's goals and decide how you are planning to attain it through the social media channels. Define your objectives by making it specific, measurable and relevant.
Know your customer base and competition. You need to target the right audience to drive sales and generate revenue. No matter whether you are planning to make use of the twitter marketing tool or Instagram marketing, you can't expand your market reach unless you have targeted the right audience with right message at the right places. Also, research your competition. List out a handful number of competitors and look for their strategy. Compare and evaluate their marketing tactics to get a better insight.

Choose the right channel to implement your ideas. Assuming you have the most innovative social media content ideas, the next important step is to select the right channel. Rather than wasting your efforts and time on the wrong place, you need to focus your attention the platform which is best for your business goals.
Hiring the right digital marketing agency is crucial in order to avail the best results and returns on your investment.

Source Page - http://www.articlesbase.com/branding-articles/how-to-devise-a-social-media-marketing-strategy-7337674.html

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